The Aspects of New Product Development and Time on the Water

The Twins of TwinDrag

The Twins of TwinDrag, Dave and Doug Nilsen

Here at Accurate Fishing Products, being a relatively smaller company versus other reel manufacturers definitely works to our advantage in our eyes. We find that product communication with us is often direct, and the ability to get first hand knowledge in our new product development helps us put out the best possible products. Not having to work with the production off-site or be hampered with communication problems either with language, or by time zones, alleviates timely delays as well as improving the flow of critical product information during initial stages of development. Accurate, being a US company, has Development, Production, as well as Testing all done under one roof. We can follow a product through all stages, being able to communicate with a small group of like-minded individuals towards the common goal of producing a functional, cool product that fulfills the needs and dreams of fishermen throughout the world. One key process of new product development is testing the prototypes to find any possible problems.

Accurate Valiant BV-300

Last week, myself, David, and Douglas Nilsen launched out of Dana Point to take our New Accurate Valiant BV-300 out for its first day on the water to target the variety of Pelagic gamefish presently inhabiting our local west coast waters. The BV-300 was the brain child of our Asia Distributor, Alvin of Anglers’ Outfitters of Singapore. This reel was originally designed for shallow water jigging in Asia but once we started to study the US market we saw it had all sorts of opportunities here at home. Our trip this last week saw those little reels spooled with 30 and 40 lb braid with 40 lb Flourocarbon kick some serious tuna butt (25 to 35 lb schoolies) with a couple Dorado thrown in. The reel is super lightweight with a long throw torque handle available to make it the closest to a 2-speed without having the actual shifting mechanism. The key thing about our trip is that the guys that designed the reels were also the same guys testing the reels and finding the small details to revise on the next round of protos. Accurate works with a limited number of very experienced anglers that help us test product. We listen to the feedback and decipher the important product information. If we hear the same thing over and over from one individual to another, we know we need to look further into the question at hand. This kind of feedback is what great products are made of. The Twins don’t stop innovating, they continue to gather creative and positive ideas from past products as well as new ones to push into the future. As long as we continue to challenge ourselves the product will evolve.

Being able to go from “womb to tomb” per say on products is very important to Accurate’s design and development opportunities. We learn from everything we do from the initial thought process into manufacturing and throughout product development and testing stages. For us, we love to be able to build products that create good feelings as well as memories of a lifetime. We will continue to learn and push ourselves to create new and innovative products to help push the envelope in the competitive fishing arena.

Till next time. Hope all your lines are tight ones.

Ben Secrest

Team Accurate

By |2016-11-18T08:13:03+00:00September 9th, 2015|Fishing|17 Comments

About the Author:

Ben Secrest is a California native and learned to fish from his father at an early age. He spent his youth fishing freshwater every weekend and graduated into saltwater fishing as a teenager. Working in the fishing industry for over 30 years has given him the opportunity to fish globally throughout his career. Fishing is not only his passion but runs through his veins. No mater where and when if its biting he will be there. He has passed on his passion to his children and enjoys educating the public on fishing any way he can. The saying "Life through fishing, Fishing through life" reflects his mission in life. He has worked at AFTCO, Shimano, and the last 13 years at Accurate as the Marketing Manager. You can talk to Ben online through the Tawk app or e-mail him at


  1. RON ROTTER September 15, 2015 at 3:47 pm - Reply

    very interested to find out more

    • Ben Secrest September 18, 2015 at 9:33 am - Reply

      BV-300 will be available in November.
      Thanks for the interest.

  2. Craig English September 15, 2015 at 4:53 pm - Reply

    Why does anybody need such an expensive reel for schoolie tuna and dorados? There are many fine under 40# reels in this class at much lower price points. This seems to be a small reel, small fish reel in its application niche. So why not just fish a BX 400 with more versatility?

    • Ben Secrest September 18, 2015 at 9:33 am - Reply

      Its all personal opinion. People all have a different view of life and fishing. To one person a certain reel is the cats meow and to the other its a piece of coal.
      Its all about their personal beliefs and what they want in a product. This reel was designed for the asian market but we have seen a lot of interest in the USA.
      I personally use a lot of the Fury single speed reels. Just depends on the person.
      Thanks for the feedback.

  3. Derek Scott September 15, 2015 at 5:58 pm - Reply

    Looks Nice, I could use a lefty for Oregon Albacore. My Boss 400 Left Narrow did very well this year, both with jigs and live bait. Cheers, Derek

    • Ben Secrest September 18, 2015 at 9:29 am - Reply

      It will be available in a left handed model once they come out.
      Thanks for the interest.

  4. Gary vanderLykke(cowboy) September 15, 2015 at 6:55 pm - Reply

    Looks Like a Great product,Keep under 200 dollars?

    • Gary vanderLykke(cowboy) September 15, 2015 at 6:57 pm - Reply

      I will buy one,

    • Ben Secrest September 18, 2015 at 9:29 am - Reply

      The BV-300 is a TwinDrag® reel with all the bells and whistles so it will be selling for $399.00.
      Again thanks for your interest.

  5. Richard Goka September 16, 2015 at 11:15 am - Reply

    Suggestion. Once you have all the bugs worked out on a new product and going into production, it would be nice to hear what other anglers are saying, not your pro-staff but totally independent individuals. I know if you give someone a reel they more than likely will write a positive report, especially if it’s your pro staff. How about taking a bunch of loaners on one of your charters and get some public opinion, comments and publish them good and bad. You could give a little check card out and collect them before the trip ends. I never heard much on the Fury, just your positive reports. I know there had to be some negative one. Now if you have a majority not like something let people know and how you corrected it.

    Here’s my two bits. I do have several accurate reels (BX2, ATD, etc.). First can you come up with better protection to decrease the corrosion? Second, I happen to hate the ball knob (the one with the holes in it) and changed it out. I have asked others and either you love it or hate it. Third, I have added longer handles to most of my reels to give me a little advantage. The added cost was worth it to me, but some might complain.

    Thanks for hearing my two bits.

    • Ben Secrest September 18, 2015 at 9:27 am - Reply

      Thanks for the feedback. As we get closer with the finish product we will have more of them available to get additional feedback.
      Anything mechanical will have problems, cars, boats, and reels. The Fury has turned out to be an excellent reel getting a lot of good feedback from both coasts.
      It was a work in progress the first year and now its moving very well. On the west coast we have had a lot of consumers send us reports with a lot of bluefin taken over 100 lbs
      on the smaller sizes which was a great test in itself.
      The BX2 reels have had some good revisions in the past year one being the new Stainless Steel ARB bearing and the new washers protecting the bearing. This has pretty much alleviated the water intrusion
      to the ARB Bearing and the failure percentage has dropped significantly. We have also sleeved all spools on all models for greater freespool and better castibility. As for the ball handles we developed a rubber
      knob 5 years ago that fits your hand nicely and is way more comfortable. We are working hard to make the best possible product and have good people around us helping with honest feedback.
      We appreciate the interest and your feedback.

  6. rocky September 16, 2015 at 2:14 pm - Reply

    what is line capacity of #20 mono on the BV300?

    • Ben Secrest September 18, 2015 at 9:08 am - Reply

      The BV-300 with 30lb tough line braid holds around 400 yards so it would be in excess of 400 yds. Maybe in the range of 450 – 475 yards.
      Been testing it with 30 and 40 lb. We will see what it holds of more common size braids as we get closer to launch the product.
      Thanks for the interest.

  7. Don Hartsook September 26, 2015 at 11:05 am - Reply

    What is the gear ratio and weight on the BV-300?

  8. Don Hartsook September 27, 2015 at 6:35 pm - Reply

    What is the gear ratio and weight of the BV-300?

    • Ben Secrest November 23, 2015 at 9:56 am - Reply

      Gear ratio is 6.1 and the weight is 9.9 ounces.

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